Having 5-star ratings and a good number of positive reviews can have a
huge impact on how your business is ranked within the Local Services ad
unit. When your business gets more positive reviews and the star rating
is somewhere from 4-5, you can easily book more jobs through Local
Services Ads.
For specific industries like locksmiths, plumbers, garage door pros,
electricians, and HVAC companies, Google’s Local Service Ads are a great
supplement to local SEO campaigns. During a local search, a searcher
may see several trusted professionals listed above the traditional PPC
ads; these new ads display a business’s phone number, hours, ratings,
and reviews. With Local Service Ads, Google goes one step further to
connect searchers with the local businesses.
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The importance of reviews for LSA
Did you know that consumers spend 13 minutes and 45 seconds reading
reviews before making a purchase decision? With this in mind, let’s talk
about the importance of LSA reviews. In general, reviews are important.
They build client trust and can strengthen your firm’s credibility.
Additionally, they can affect whether or not people hire you. Among the
seven factors that affect how LSAs appear and perform, reviews are one.
LSA ranking is affected by both your review rating and the number of
reviews you have – and the higher your rating and the more reviews you
have, the more likely it is that the LSA can convert leads as well.
How do LSA reviews differ from LSA Verified Reviews?
LSA reviews appear without any type of verification mark, LSA verified
reviews are labeled as “Google verified jobs,” provided it was booked
through your LSA. Having said that, LSA reviews matter a lot and you
should get them!
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